About Me

My name is Olivia Woods, I am a first year Fashion Buying with Design student at De Montfort University who is originally from Norwich. My interests are reading fashion magazines, books and browsing online for clothes and accessories which my student loan far from covers. Once I finish my degree I would like to either become a Fashion Buyer or a trend forecaster.

The fashion designer who I deem most inspirational is Coco Chanel. During October 2015 I visited the Mademoiselle Privé exhibition at the Saatchi Gallery, (The Saatchi Galley, London, 2015) which was “a journey through the origins of CHANEL’s creations capturing the charismatic personality and irreverent spirit of Mademoiselle Chanel and Karl Lagerfeld”.This led me to understand the important role of brand marketing, communication and PR in creating a long-lasting, successful fashion house. I have also read various Chanel books including Coco Chanel: The Legend and the Life by Justine Picardi.Being an A level Politics student, I found the most interesting part of the book was the explanation of the outfits worn by Jackie Kennedy which “became a talking point of the Kennedy-Nixon campaign” (PICARDI, J, 2010, Page 284) and the criticism she faced. Most famously the suit worn by Jackie at the assassination of JFK led to an interest in the costume design in the 2016 film ‘Jackie’ where Jackie Kennedy was portrayed by Natalie Portman. (Jess Cartner-Morley, 2017)

The Chanel Suit worn by Jackie Kennedy on the day of the assassination of her husband, JFK.

I also enjoy watching the Chanel fashion shows where Karl Lagerfeld continues to keep Gabrielle Chanel’s vision alive; similarly what was most inspiring about a trip to Alexander McQueen’s ‘Savage Beauty’ exhibition in 2015 (Victoria and Albert Museum, London, 2015) was the continuing development of a brand that would always be loyal to its legacy.

Ticket from the Savage Beauty exhibition with my favourite piece from the collection.

Since reading: House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed Gucci is another brand which I find extremely intriguing, partly  because of the many scandals from within the brand since the death of Guccio Gucci in 1953. (GAY FORDEN, S  2000) I also find the renovation of the brand over recent years extremely interesting, therefore this is one of the many shows I find myself watching over the Fashion Week period.

Kate Middleton on the Cover of the Centenary Issue.

I have  just began reading ‘Inside Vogue’ by the recently resigned Editor in Chief Alexandra Schulman and particularly enjoyed watching her documentary on the BBC celebration 100 years of British Vogue, (Lauren Miligan, 2016) where an insight was given into the day to day running of the Magazine and the jobs faced by various editors. (SCHULMAN, A. 2016)


PICARDI, J. (2010)  Coco Chanel The Legend and Life. London: Harper, Page 284

Jess Cartner-Morley (2017) Jackie Kennedy’s pink wool suit and the dark side of first lady fashion [Online] The Guardian Available from:  https://www.theguardian.com/fashion/2017/jan/17/jackie-kennedy-pink-wool-suit-dark-side-first-lady-fashion-dallas-glamour-power

The Saatchi Galley, London (2015) MADEMOISELLE PRIVÉ [Online] Available from: http://www.saatchigallery.com/current/mademoiselle_prive.php

Victoria and Albert Museum, London (2015) Alexander McQueen: Savage Beauty [Online] Available from: http://www.vam.ac.uk/content/exhibitions/exhibition-alexander-mcqueen-savage-beauty

SCHULMAN, A. (2016) Inside Vogue, A Diary of My 100th Year. Great Britain, Penguin

Lauren Miligan: The Duchess Is Vogue’s Centenary Cover Star [Online] Vogue, Available from: http://www.vogue.co.uk/article/duchess-of-cambridge-vogue-cover-catherine-centenary-issue


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